Large and in charge. I have to tell myself this constantly. Why hold back – on anything! Tell it like it is – or at least how you see it! It is so valuable to contribute difference – ala diversity. Stand out – not back. Come forward and add your spice to the soup mix. The world beat, the world groove. It’s no surprise. Speak without refrain. Share without need of praise. The reward is in just doing so. Emancipation. Proclamation.
This is the web 2.0. Have you asked lately of your endeavors and promotions: How well does our website promote itself? How easily “spreadable” is its contents offerings, vibe and or message?
Well, why is that important?
Here’s a view to hold while structuring your new media expressions: Rather than having everything locked under one undividable vault, every kernel of content must have the ability to be autonomous yet one with the whole – A single part or component (News Story, Blog Entry, Photograph, MP3) that can deliver a quality offering all by itself, while still linking back to its origin, the source (website, hub) from which it came.
This style of media must have something that is noteworthy, passable, sticky, spreadable about it - be that in the content or in its mechanism/code. We are talking about compelling media - while at the end of that segment, experience, nugget - it automatically urges you to find out more about its source (media group, people, product offering). When I say “automatically”, I mean that the content is so resonant, or discordant with you, that you have to find out more before going on your way.
We can then begin to view media, in all its forms and styles, as members of a tribe sent out on multiple scouting missions, each acting as an emissary of the main body of experience - be that the website, Blog or product. Media that leads the users to home base - your home base!
We know that brands are trying to communicate with us – speak our language and get us turned on and hooked on what they have to offer. They call it strategy (if it doesn’t have edge). I call it – I’ve left the battlefield of the war for my “attention”. I’ve called it all along. Just been growing wiser in time.
I used to be swayed by the hopes of emotional reward – did all the actions as told by the ads necessary. But now – I just am. I am everything. I just breathe.
I’ve gone AWOL from your tracking patterns. I’ll take what I need – when I need it – not before – not after. On demand – on command products and services arise and fit my life image – not theirs.
Brands without borders. I buy what I need from anywhere in the world and at the best price, speed of delivery, impact on environment and effect on the people and communities who created and manufactured it. Be that NZ, AU, Japan, China, The EU, South America, or the USA – wherever.
I am an ever-changing canvas. If I don’t need you (brand offerings) – I’m probably not listening for you. Keep trying though – I’m open to things. I’m ready to get something I never knew before.
Try me. Peace.
From the BBC
Virtual property market booming
A gamer who spent ÂŁ13,700 on an island that only exists in a computer game has recouped his investment, according to the game developers.
