We Know – You Don’t!*

As entrepreneurs and campaign designers it would be to our fault and supreme disadvantage to assume that the assigned market of whichever description or sector is saturated and cannot bear to accommodate innovation or exploration of any kind. To enter into a venture with a defeated tone or meek apology for existing will bare the most meager of fruits unequal to the material and human expenditure invested.

Grab your battle-axe and chop wood. Plug you rears if you have to. Not for one millisecond do you let in doubt nor defeat. They have no place in victory nor originality. We share this world. Have your say. Decree it! Make your conscious mark – “I was here and I saw it this way!”

Perhaps your project or product direction is not firm and you have not committed yourself to action. No achievement or outcome can be fully known or explored by mind alone. Only upon commitment to action will the full experience reveal itself. Move! We are doing this! Observation is not action. Remember this.

Instead of needing vast amounts of time that exceed the point of now and into an undetermined future to accomplish a project or solution – why not somehow make use of the shared lateral experience of all human beings on the planet right now… What?!!

If every human of our current estimated 6.5 billion world population were somehow networked to dedicate and contribute one minute to a problem or project you would end up with approximately 12,367 years of cumulative insight and solutions. Here’s the math: 6.5 billion humans dedicating each one minute is 6.5 billion minutes divided by 60 (to get hours) divided by 24 (to get days) divided by 365 (to get years) equals 12,366.8 years.

If we gauge how much technological progress has occurred in the past 100 years just think how much we could make in 12,367 years and to know that that 12,367 years of human experience is only one minute away!

See also:
Population World Clock
Distributed Computing
Grid Computing
WIE Collective intelligence

Need the inside scoop on why certain makreting campaigns will tip and catch fire. Just in case you haven’t heard or read any of Malcolm Gladwell’s work - start here. No matter what you do in the world, we are biolgy - biology made with specific parameters and functional limitations. How we percieve dictates what we recieve.

The Tipping Point: How Little Things Can Make a Big Difference

It would take too long to blog about the amazing evolutionary approach this book takes. A necessary companion in developing cities, places to live and ways of making a living together - one where all participants play vital roles and are celebrated.

Beyond Civilization : Humanity’s Next Great Adventure

William McDonough is kicking ass and taking names. With projects leading the way in sustainability in China and retro fitting some of America’s Fortune 100 companies to be around if we still are.
Cradle to Cradle: Remaking the Way We Make Things

As brand designers and market developers we can witness that we extend equal influence in both directions with our campaigns. Not only do we change the consumer/end user by interacting with and influencing their environment, leading to an awareness of the offering and subsequent interest and sale. But we actually change the product as well. We tweak its persona/image and group it with particular demographics, situations and specific emotive or practical solutions.

This can be seen as the double-edged sword. Demographic interest from our efforts and influence leads to physical changes in the products hardware or software look and capabilities in future public releases. A smart business sees from this work a rise in one or several sets of users and meets it. Hopefully your design firm gets the second contract.

The universal essence of business marketing has always been about how to generate awareness of the water from the stream (material origin source) to the homes on the hillside faster, better, cheaper, on demand and now extremely niche personalized.

Some core questions to ask for every client project: What is their stream (unique product offering). What are the digestible (understandable) and sticky (memorable) ways to (and into) these possible homes (your customers customers space) in which to receive the invitation to the unique watering hole.

The man who kicked off the next level of corporate transparency has written it all down in a book. Hopefully corporations still invested in doing business the “old way” (so 20th century!) will take note and follow.

“For the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is ‘naked’—i.e., not filtered through his employer’s marketing or public relations department—a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart ‘naked’ blogging, whether the company’s a smalltown plumbing operation or a multinational fashion house.”

Visit the original site of it all: http://scobleizer.wordpress.com
Get the book: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers

Here we go forward to an open source life. One where product developers work side by side with end users to ultimately deliver a tailored product. Tailored meaning distinction. Distinction meaning difference and specialness in the mind of the consumer group. Made for just for me - why you shouldn’t have!

Start-ups, corporations, design labs take note - involve your consumer base, help them actualize your and their product solutions. By doing so you’ve just expanded your work force by a factor of X. X is equal to how much you open the door and spread the word.

O’Reilly Rough Cuts
Rough Cuts is a new service from Safari Books Online that gives you early access to content on cutting-edge technologies — before it’s published. It lets you literally read the book as it is being written. The beta version of the Rough Cuts service is debuting in January 2006, with four works-in-progress from O’Reilly Media. We’ll be adding features and titles throughout the year.

Link: O’Reilly Rough Cuts