We Know – You Don’t!*

Need the inside scoop on why certain makreting campaigns will tip and catch fire. Just in case you haven’t heard or read any of Malcolm Gladwell’s work - start here. No matter what you do in the world, we are biolgy - biology made with specific parameters and functional limitations. How we percieve dictates what we recieve.

The Tipping Point: How Little Things Can Make a Big Difference