When in doubt, consult Urban Dictionary.
If “they” (intended youth market of your brands initiative) don’t know what you’re talking about, how will your well crafted message possibly get understood?
Well, now you can sleep at night! Say it all, and in style, with Urban Dictionary - the online verbal assault that grows by the minute, cataloging in the wiki style every aphorism the urban terrain can sling out.
Links:
Urban Dictionary: http://www.urbandictionary.com
Wikipedia: http://en.wikipedia.org/wiki/Urban_Dictionary
Amazon: Urban Dictionary: Fularious Street Slang Defined
Mac Dashboard Widget: http://www.apple.com/downloads/dashboard/reference/urbandictionary.html
