We Know – You Don’t!*

In our consumer world, where we have the scoop on everything happening that wants to be known, and sometimes not, coupled with national ad campaigns and international level product launches, what happened to the value of being an insider? I’m not talking about well-known gadget blogs here either.

In other terms; the quiet launch where a product is trickled to influencers and hubs, here and there, so that those involved will feel different from their peers–A given cultural grouping given the pass to be “In the know” of a life changing/enhancing experience through a brand or product.

The term “In” comes from the noun “Insider.” “Psssst, hey buddy. I got something that is really hot! You “In?” People always want to stand out, psychologically, emotionally and anywhere from major to subtle ways from one another in their settings for all sorts of reasons: some conscious, some not. Perhaps just for the reward of getting noticed and loved.

With a new product or service just try to build it slow. Build it regionally. Make it special at every Hub. As any gardener knows, good soil and proper watering make for strong root systems and eventually healthy living trees with far reaching branches. The fruit is only as good as the root.