The Really Big Catalog
I want full disclosure from my favorite brand product lines as to all that they make–to grant me entry into their digital storehouse so that I know, without a doubt, that I have access to their full inventory.
Am I unique? I used to think so. That somehow I had a weird quirk that made me compulsive, like a miner down by the river stream, sifting through all the minute debris until that nugget of consumer gold appeared. Then I would know, I mean really know for sure that I was getting the most design, the most style, the most function and at the best price.
But now, I’m beginning to recognize that I’m just like any consumer out there. I’m over company catalogs, web storefronts and mailers that don’t give me full disclosure on every possible color way, combo and style. I throw my hands up in defeat and disgust every time I can’t get past what “they” only want me to know.
Take me to you digital warehouse–the really big catalog. I may not spend millions there–perhaps over time, but trust me I’m your biggest fan. Treat me like it without the “pay to prove” mentality and I swear you’ll have one more soldier for any word of mouth campaign you have, you know - the authentic PR that you’ve been craving for.
