Media that leads you home
This is the web 2.0. Have you asked lately of your endeavors and promotions: How well does our website promote itself? How easily “spreadable” is its contents offerings, vibe and or message?
Well, why is that important?
Here’s a view to hold while structuring your new media expressions: Rather than having everything locked under one undividable vault, every kernel of content must have the ability to be autonomous yet one with the whole – A single part or component (News Story, Blog Entry, Photograph, MP3) that can deliver a quality offering all by itself, while still linking back to its origin, the source (website, hub) from which it came.
This style of media must have something that is noteworthy, passable, sticky, spreadable about it - be that in the content or in its mechanism/code. We are talking about compelling media - while at the end of that segment, experience, nugget - it automatically urges you to find out more about its source (media group, people, product offering). When I say “automatically”, I mean that the content is so resonant, or discordant with you, that you have to find out more before going on your way.
We can then begin to view media, in all its forms and styles, as members of a tribe sent out on multiple scouting missions, each acting as an emissary of the main body of experience - be that the website, Blog or product. Media that leads the users to home base - your home base!
