Need the inside scoop on why certain makreting campaigns will tip and catch fire. Just in case you haven’t heard or read any of Malcolm Gladwell’s work - start here. No matter what you do in the world, we are biolgy - biology made with specific parameters and functional limitations. How we percieve dictates what we recieve.
The Tipping Point: How Little Things Can Make a Big Difference
It would take too long to blog about the amazing evolutionary approach this book takes. A necessary companion in developing cities, places to live and ways of making a living together - one where all participants play vital roles and are celebrated.
William McDonough is kicking ass and taking names. With projects leading the way in sustainability in China and retro fitting some of America’s Fortune 100 companies to be around if we still are.
Cradle to Cradle: Remaking the Way We Make Things
The man who kicked off the next level of corporate transparency has written it all down in a book. Hopefully corporations still invested in doing business the “old way” (so 20th century!) will take note and follow.
“For the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is ‘naked’—i.e., not filtered through his employer’s marketing or public relations department—a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart ‘naked’ blogging, whether the company’s a smalltown plumbing operation or a multinational fashion house.”
Visit the original site of it all: http://scobleizer.wordpress.com
Get the book: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
Here we go forward to an open source life. One where product developers work side by side with end users to ultimately deliver a tailored product. Tailored meaning distinction. Distinction meaning difference and specialness in the mind of the consumer group. Made for just for me - why you shouldn’t have!
Start-ups, corporations, design labs take note - involve your consumer base, help them actualize your and their product solutions. By doing so you’ve just expanded your work force by a factor of X. X is equal to how much you open the door and spread the word.
O’Reilly Rough Cuts
Rough Cuts is a new service from Safari Books Online that gives you early access to content on cutting-edge technologies — before it’s published. It lets you literally read the book as it is being written. The beta version of the Rough Cuts service is debuting in January 2006, with four works-in-progress from O’Reilly Media. We’ll be adding features and titles throughout the year.
Link: O’Reilly Rough Cuts
“Nothing can be beyond civilization. Civilization is a final, unsurpassable invention.” (p.3)
Is it because we relate everything back to the invention of civilization, in regards to envisioning the future, that we never are able to grasp an image of any truly alternative lifestyle or social invention? If the fundamental core meme of civilization is not understood and changed, we will reinvent the same thing but in a different package.
The core meme, Quinn asserts as the founding principle of civilization, is that surplus food created from a stationary agrarian culture is good. Or as he states: “One of these fundamental memes is Growing your own food is the best way to live.”
“Making food a commodity to be owned was one of the great innovations of our culture. No other culture in history has ever put food under lock and key - and putting it there is the cornerstone of our economy, for if the food wasn’t under lock and key, who would work?” (p.5)
