Need the inside scoop on why certain makreting campaigns will tip and catch fire. Just in case you haven’t heard or read any of Malcolm Gladwell’s work - start here. No matter what you do in the world, we are biolgy - biology made with specific parameters and functional limitations. How we percieve dictates what we recieve.
The Tipping Point: How Little Things Can Make a Big Difference
It would take too long to blog about the amazing evolutionary approach this book takes. A necessary companion in developing cities, places to live and ways of making a living together - one where all participants play vital roles and are celebrated.
William McDonough is kicking ass and taking names. With projects leading the way in sustainability in China and retro fitting some of America’s Fortune 100 companies to be around if we still are.
Cradle to Cradle: Remaking the Way We Make Things
The man who kicked off the next level of corporate transparency has written it all down in a book. Hopefully corporations still invested in doing business the “old way” (so 20th century!) will take note and follow.
“For the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is ‘naked’—i.e., not filtered through his employer’s marketing or public relations department—a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart ‘naked’ blogging, whether the company’s a smalltown plumbing operation or a multinational fashion house.”
Visit the original site of it all: http://scobleizer.wordpress.com
Get the book: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
