Books You Need
Sometimes I assume that just because I’ve read a particular book that so has everyone else. After checking in with true reality (people are busy task managing), I often find that that is not the case. So here I list for you several groupings of books that I firmly believe have contributed greatly to my life, honed my skills and broadened my abilities as a design strategist. Not to mention learning the latest pulse on trends, time-tested approaches to business and marketing, and gleaning the winning thoughts of leading innovators. You can too.
Business:
Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm
Lovemarks: The Future Beyond Brands
The Long Tail: Why the Future of Business Is Selling Less of More
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
Outside Innovation: How Your Customers Will Co-Design Your Company’s Future
Authentic Business: How to Create and Run Your Perfect Business
Marketing:
The Tipping Point: How Little Things Can Make a Big Difference
The Anatomy of Buzz: How to Create Word of Mouth Marketing
The Fall of Advertising and the Rise of PR
The Brand Gap: Revised Edition (2nd Edition)
Brand Hijack: Marketing Without Marketing
The Lovemarks Effect: Winning in the Consumer Revolution
Mind Your X’s and Y’s: Satisfying the 10 Cravings of a New Generation of Consumers
Wikinomics: How Mass Collaboration Changes Everything
Smart Mobs: The Next Social Revolution
Design:
Grid Systems in Graphic Design
Making and Breaking the Grid: A Graphic Design Layout Workshop
Magazines:
Wired [1-year subscription] [with $5 Bonus]
Personal Devlopment:
The 7 Habits of Highly Effective People
